How to distinguish impression garnering domains

The title of the article might be a little shady for those unfamiliar with the terms. But I'll explain briefly what an impression garnering domain is. Have you ever encountered one of these ``websites`` that have a multitude of ads and and pop-ups / unders jumping as soon as you enter a page? The word website is within quotes because it would be an offense to webmasters all over the world to call those websites. Leaving that aside, most of the ad spamming domains are most likely impression garnering...

How fake traffic affects the advertising industry

Today I'm going to try to talk a bit about the fake traffic, also known as bot traffic. For those that don't know what that is, the fake traffic represents the visits on either pages or ads that do not come from a real human visitor that landed on the page / ad on his own accord. Fake traffic has multiple forms and has evolved a bit since the early days of the world wide web. For example fake traffic now days is able to spoof referrers, click on pages and many more automated actions, thus sometimes...

Google's advertising market monopoly

I think by now everyone knows who or what Google is... What most of the people are not aware of though is the size of the business itself. What for most is the top search engine in the world for a few Google is hell. Don't get me wrong, I don't say that Google is an overall bad thing, I'm just implying that people should realize that the fact that pretty much everything online nowdays depending on Google is wrong. Having no competition is always wrong because a market giant will always put first it's...